The post-meeting strategy is where a lot of people fall short is in the follow-up process. Sometimes, you'll hear from your buyer quickly but that’s not always the case. There is nothing more frustrating than walking out of a meeting feeling like you’ve nailed it only to hear crickets chirp for weeks. To make this part of the process easier on yourself it's really important to have a post-meeting strategy in place.
While you’ve conquered one of the biggest hurdles (getting the appointment!) knowing what to say when you’re actually there and in front of your buyer can be pretty nerve-wracking. Going into your meeting with a plan in place and having a set strategy before you walk through their door is not only going to make you look like you’ve done this thousands of times (even if you haven’t) and is going to take a lot of the stress out of your meeting.
One of the most important elements in your wholesale arsenal is your line sheet. You only get one chance to make an amazing first impression and using a catalog or line sheet for your product based businesses will help you do just that! If you are planning to wholesale your products you NEED to have all of your product information in one place. The first thing buyers are going to ask is if you have a line sheet (or a catalog) that they can review. And the fastest way to look inexperienced and like a wholesale novice? Either A) ask them what a line sheet is. Or B) Say no.
As a small biz owner and product maker, consignment can initially, sound like a pretty sweet deal. It’s usually the first partnership opportunity many makers are approached with which, in and of itself is exciting! However, consignment deals put almost ALL of the risk on you, and no risk on the retailer. With consignment, you only get paid after your product sells. They are not purchasing anything from you up front at wholesale, so you are spending your own money to create the product(s) in the hopes they will sell. In traditional wholesale/retail partnerships, a store’s buyer would purchase products from you up front which means making money almost immediately.
When you look back a year from now, what will come to mind? Will you have a list full of should of, could of, would have been or will this year's story be different?
There is so much goodness (along with a decade's worth of planning tips and strategy!) inside this workbook I just KNOW that it will help you easily help you not only plan for your biz this year but make reaching those goals a heck of a lot easier.
Support Makers + Creatives this holiday season by shopping small!
If you've been hanging out with me for a while you probably know that I'm the co-founder of a free community called The Wholesale Collective. It's a free community for product-based business owners to connect with other entrepreneurs who understand how exciting and exhausting it is to bring a product to market and sell to stores.
It's Day 5 of our Product Based Biz Challenge in collaboration with Printed Mint and today we're talking about developing your product assortment.
One of the most exciting parts or running a product based business is developing your product assortment. Chances are, you have a notebook FULL of ideas, designs, and products you’re dreaming of creating. While the big ideas part of the process is fun, finding reputable manufacturers that you can rely on as you grow your business is probably the top challenge I hear about from my product biz owning friends. Sourcing new items, ordering samples, and meeting minimums are costly steps that come with developing your product assortment.
In today's post, I'm sharing a few ways you can minimize your risk when it comes to developing your own product assortment. Head over to Printed Mint's Blog to check out my tips!
Its Day 4 of our Product Based Biz Challenge in collaboration with Printed Mint and today's focus is on your customer's experience!
As a small business owner, it’s our responsibility to bring our A game when it comes to serving our customers. This means having the systems in place for communicating with customers, handling orders and selling products.