I teach product based business owners & brands how to connect the dots and work smarter, be profitable and grow their business with ease. 

IMG_8242.JPG

To say I'm a little obsessed with product strategy would be an understatement. I love to crunch numbers, develop processes and brainstorm ways to help a business grow.

I know how scary it can be to invest your time and money into a segment of your business that isn't a guaranteed success. To have a great product but struggle with getting it into buyer’s hands or to work a ton of hours and realize you actually didn’t make any profit on a sale.

Whether you’re looking to start your wholesale business, connect with retailers + sell to stores, get a better handle on your inventory, manage your sales or you have a more established brand my industry knowledge will provide the insights you need to strategize your goals and a road map to make it happen. From national to independent, I partner with product based businesses to develop strategy and manage key aspects of your business, functioning as an extension of your team to propel business growth.

I've helped my clients

  • Land their first wholesale order

  • Grow their sales team

  • Establish and execute Ecommerce strategy

  • Develop their systems infrastructure (including how to collect orders, setting payment terms, implementing CRM and inventory systems)

  • Create their first line sheet/catalog

  • Exhibit at their first trade show

  • Establish their product development calendars

  • Grow brand recognition

  • Develop profitable wholesale + retail partnerships

  • Learn how to profitably price their products and set MSRP's

  • Rationalize sku count + product assortment to maximize sales and manage inventory

  • Develop internal reporting

  • Manage e-commerce merchandising strategy

  • Work through old inventory

  • Formulate a sales strategy and set profit margin parameters

  • Pitch their products to buyers and sales reps

  • Streamline the process of bring on a new sales person/rep

  • Navigate difficult selling situations

  • Approach new retail partners without being pushy or salesy

  • Keep their sales team engaged and encouraged so they sell more

  • Create a system for tracking sales to plan and budget

  • Learn how to make sales projections (because knowing and tracking your numbers each month will help you meet and exceed your goals!)

  • Communicate with buyers easily and effectively

  • Develop their growth plan

 
W4C Banner Images-3.png
 

I know what it feels like

To sit across from a buyer and try to sell them a product I love. When your stomach is full of butterflies right before a big presentation, meeting a buyer for the first time (Will they like me? Will they like my products? Will I sound knowledgable?) That feeling of pure excitement and elation of being handed a six figure sales order, and the crushing disappointment when a buyer decides to pass. 

It wasn’t that long ago

That I was traveling across the country with 80lbs of samples in my suitcase. As an Account Manager with a NYC Accessories company I made my living selling to retailers throughout the country. During my career in sales I sold $40 million in product to my retail partners. I've celebrated major wins, and had to recover from some not so pretty losses. 

The travel was intense, it was common for me to fly to the opposite coast just for an hour long meeting, returning the same day. When I moved to Upstate NY and my travel doubled I realized it wasn't sustainable for my family and our future. 

A chance encounter

Made me realize there were so many small businesses struggling to develop their product based business plan and strategy, and my experience meant I had the answers to their most pressing questions. I learned that I wanted to share my knowledge and help businesses scale strategically. Teaching others and empowering them to find success fed my soul because I know just  how hard it can be to compete in the marketplace. Seeing my clients grow their businesses and blow their goals out of the water makes my heart so happy. It's what I'm meant to do. 

Today

I'm proud to say I help product based businesses with their merchandising strategy and business plan. I dive deep into each client's specific needs and help them set the foundation for a profitable business. I also teach how to sell to buyers and retailers because I know how hard it can be to connect with a new buyer and sell a product without feeling coming across as salesy or pushy. 

 

PAST PARTNERS INCLUDE

Cart (0)