Being a small business owner right now is challenging to say the least. Everyone is trying to recalibrate and figure out how to pivot and with that comes the pressure to be hyper focused on your business 24/7. There is a lot of chatter out there where the sentiment is to use this time to go all in on XYZ to be successful. While I absolutely agree that using some of the extra hours at home for your business can be beneficial, doing it to the point of burnout will have the opposite effect on your business. This is why Airport Rules Apply.

The merchandising of your website is a critical part of your success but is often the most overlooked task on a business owner’s to do list. Read on to learn how to DIY your own ecommerce audit and merchandise your website.

In today’s climate of uncertainty making any move or decision in your business can be daunting. Should I buy more supplies now? Do I hold on releasing my latest product/design? Should I just shut it all down until the storm passes? WHAT IS HAPPENING RIGHT NOW?! Today on the Blog: Tips for how to approach these uncertain times

As a small business owner without a large corporate safety net, it can be hard to see the light at the end of the tunnel. Our hearts tend to hit our throats when we see sales take a nosedive-after all we’ve all got bills to pay! Regardless of what type of product biz you run Here are some tips to help you run your product biz during this scary and uncertain time:

An exciting collaboration with Craft My Success! Jackie shows product-based business owners how to use psychology, marketing, and social media to get seen, get fans, and get sales online, predominantly with Facebook AND how to do so without painfully spending hours creating post after post and breathe life into your Facebook page quickly and easily.

If you're feeling frustrated, are fed up with tumbleweeds on your Facebook page and not sure how to get past the algorithm so your posts are seen then you are going to LOVE the tips Jackie has released exclusively for the Wholesale For Creatives community and fans!

 

Whether you’re just getting started in wholesale or have been doing it for some time you will benefit from having a wholesale inquiry form on your website. This form is going to help you streamline the vetting process to ensure that the people you are partnering with are legitimate small business owners. If you're a squarespace user, you're going to LOVE today's video DIY!

The post-meeting strategy is where a lot of people fall short is in the follow-up process. Sometimes, you'll hear from your buyer quickly but that’s not always the case. There is nothing more frustrating than walking out of a meeting feeling like you’ve nailed it only to hear crickets chirp for weeks. To make this part of the process easier on yourself it's really important to have a post-meeting strategy in place.

While you’ve conquered one of the biggest hurdles (getting the appointment!) knowing what to say when you’re actually there and in front of your buyer can be pretty nerve-wracking. Going into your meeting with a plan in place and having a set strategy before you walk through their door is not only going to make you look like you’ve done this thousands of times (even if you haven’t) and is going to take a lot of the stress out of your meeting.