In the world of social media it can be challenging to stand out. After we launched The Wholesale Collective there was one thing we noticed that some businesses were doing better than others

They have a profile that includes the name of their business.

It may sound like a no-brainer for some, and for others, you may be wondering it even needs to be on there at all. The marketing and business side of my brain kicked into overdrive as I started to look at the similarities and differences between how each business owner presented themselves online. My conclusion? If you’re not talking about your business everywhere including in your profiles, you are probably missing out on a lot of opportunities. 

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Offering your products at wholesale is awesome not only for boosting sales volume but for establishing your business as a brand in the marketplace. Plus, nothing beats walking into a store and seeing something you’ve poured your heart and soul into sitting on a shelf. (I still get excited when I see products on the sales floor from my old company, and I haven’t worked there for three years!) In this post, I’ve listed 10 ways to tell that your business ready for wholesale.

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With all the time and money invested in your trade show you not only want to get the word out that you’ll be exhibiting but you also want to get people excited to come visit your booth! While leaving it up to chance and hoping qualified buyers will wander past and possibly pop in, why not take the extra step and invite buyers to visit you at your booth and check out all of the awesomeness you are offering?!  

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When it comes to growing your product based business, trade shows are an awesome way to get your brand in front of a large group of qualified customers. With thousands of dollars on the line though you’re going to want to pick the show that gives you maximum impact. So, how do you go about finding the best trade show for your biz?

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When you’re participating at a trade show you want to get as many buyers into your booth as possible. Come across as desperate or appear aloof and chances are, buyers will keep on moving. So, how do you get buyers that are in your booth engaged so they stay longer, get to know you and (hopefully!) place an order? You have to get creative with your engagement strategy. When you add an extra dose of fun along with something that's interactive you’ll add to the buyer's overall experience of working with you!

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Exhibiting at Market or Trade Shows can cost your business A LOT of money, so when you decide to take this next big step you want to be as prepared as possible. I'm sharing 21 of my top tips to make sure you rock your next trade show and make the most of your investment. 

When buyers walk a trade show many of them come ready to buy. When you make the process of buying from you exciting and easy it will be that much easier to get an order! One common trade show tactic is to offer a show special. While it’s not necessary, most buyers know that will be rewarded if they commit to an order in person while at the show. This sign of appreciation can go a long way (many buyers will outright ask if you’re offering something) It’s a nice way to break the ice, show a little love and give a good reason for a buyer to place an order while they’re in your booth (which is soooo much easier than trying to pin them down post show.) Today, I’m talking about the four most common trade show specials so you can decide which would work best for your business!

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There’s so much that goes into preparing for a trade show, it can be difficult to know where to start. One of the biggest mistakes you can make is having an assortment that isn’t curated. Show up with too little in your booth and you’ll pale in comparison to your neighbors. If you pack your booth full of products you’re running the risk of overwhelming + distracting your buyers. Before you start focusing on developing your catalogs, mailers + designing your booth you need to streamline your product assortment. Today, I’m sharing the steps you can take to curate your products to get trade show ready!

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You only get one chance to make an amazing first impression and using a catalog or line sheet for your product based businesses will help you do just that.  If you are planning to wholesale your products you are going to want a catalog and/or line sheet ready to hand your buyers. This is my favorite selling tool because they really showcase your products, highlight all the important info and help buyers to see the full scope of your product line. It’s not always realistic to have every sample of every item in your line if you meet with a buyer in person, and sending every sample to stores outside of your geographic region will add up fast.

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If you offer your products at wholesale or plan to in the future you are going to want to get some terms + conditions in place. A good set of Terms + Conditions presents qualified retailers a detailed set of guidelines about how you conduct business while simultaneously protecting what you have built. It’s one of those things you hope to never have to use but are sure happy to have in place when you encounter a major hurdle (like hunting down payment for an outstanding invoice)

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