For Day 2 of our Product Based Biz Challenge in collaboration with Printed Mint we are focusing on your business USP! (aka your Unique Selling Position)
In a nutshell, your USP is the thing that makes your brand and products unique. It’s the selling point(s) that garners attention and gives buyers and retailers a reason to pick your products over the competition. When you have a clear understanding about what sets you apart from the rest you’re in a better position to identify your clientele and decide who you want to focus your sales efforts on.
If you've been struggling with how to present your products to buyers + consumers and want to learn more about positioning your products you’re definitely going to want to check out this post over on Printed Mint's Blog!