How To Develop Your Unique Selling Position

For Day 2 of our Product Based Biz Challenge in collaboration with Printed Mint we are focusing on your business USP! (aka your Unique Selling Position)

In a nutshell, your USP is the thing that makes your brand and products unique. It’s the selling point(s) that garners attention and gives buyers and retailers a reason to pick your products over the competition. When you have a clear understanding about what sets you apart from the rest you’re in a better position to identify your clientele and decide who you want to focus your sales efforts on.

develop your unique selling position printed mint

If you've been struggling with how to present your products to buyers + consumers and want to learn more about positioning your products you’re definitely going to want to check out this post over on Printed Mint's Blog!